The stories behind the scent.
An audio series recorded around International Maisons of Fine Fragrance®, ILBC's London showcase, bringing the voices of its maisons, perfumers and creative directors to a global audience.
Hosted by Haydn Williams.
Haydn Williams is a writer, podcaster and fragrance expert: creator and host of the acclaimed Man In The Mirror, nominated in the Best Audio category of the Fragrance Foundation's Jasmine Awards, and the voice behind the widely followed You Smell Great! What Is It?
Each episode is an intimate conversation with one of the maisons, perfumers or creative directors who shaped the inaugural London showcase. The conversations go beyond product and portfolio, into heritage, creative process, cultural influence and the evolving artistry of scent.
Listen to Man In The Mirror
Max Foucaut.
menswear designer and fragrance founder
Haydn Williams gives his own series over to only a handful of fragrance creators. This one is Max Foucaut: born in Paris, educated in California and trained at Central Saint Martins, now making menswear and the trio of fragrances designed to sit alongside it. Valérie has mentored him from a blank page.
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Recorded for Man In The Mirror, Haydn Williams' own series.
