Events & Hosted Buyers.
The industry meets at a handful of moments each year. We do not just attend them, we collaborate with their organisers: curated showcases and VIP hosted-buyer programmes that put brands in front of the right buyers, one to one.
400 buyers, 360 meetings, 35 countries at Beautyworld Middle East.
A stand is not a meeting.
The business meets at three or four moments a year, and the calendar is unforgiving: miss the moment, or turn up to it unprepared, and you wait a year for the next one. Floor space alone buys you lanyard small-talk and a sore back, not the meetings that move a brand.
For a small brand the maths is brutal. Twenty of the wrong meetings is a wasted flight and a wasted stand. Five of the right ones, with buyers who actually range your category, is a distributor and two doors. The difference is entirely in who is in the room.
On the organiser’s side of the table.
Valérie does not rent a stand at these moments, she helps build them. Working with the organisers of the key global shows, she curates the room: buyers vetted and invited, brands pre-qualified, and structured one-to-one meetings set up to convert rather than to fill a schedule.
The proof is in the numbers. At Beautyworld Middle East, a programme she shaped brought 400 buyers, 360 meetings and 35 countries into the room. She also founded International Maisons of Fine Fragrance®, the fine-fragrance showcase at Frieze, so brands are introduced on a stage built for them.
- 400
- Buyers
- 360
- Meetings
- 35
- Countries
What this covers.
- 01
VIP hosted buyers programmes
Senior buyers, selected and invited, matched to brands in structured one-to-one meetings, so the diary is full of the right people rather than simply full.
- 02
Event creation and curation
Showcases conceived, created and curated to the standard of the buyers in the room, from International Maisons of Fine Fragrance® to bespoke programmes at the major fairs.
Discover IMFF, the showcase Valérie founded - 03
With the organisers
Close ties with the organisers of the key global exhibitions mean dedicated programmes and strategic initiatives: a place on the inside, not just a square of floor space.
- 04
Outcomes, reported
Meetings held, follow-ups made, doors opened: measured and reported after every programme, so the value of the moment is on paper, not just in the memory.
See where we convene next
Every word is followed by actions, and she handles even complex situations with efficiency, integrity and professionalism.Jean El ChammasBusiness Development Manager, Tal Yah Ltd · Taiwan
Brands Valérie has shaped include REN Skincare, Babor, Penhaligon’s, Orveda, Elemis, Amouage and Miller Harris.
The intelligence behind it Hosted Buyers Brochures See the library