The work behind the doors.
Every engagement draws on the same six disciplines, sometimes one, usually several. Each is proven in a real engagement, and each exists for the same reason: walking fragrance, skincare, make-up and haircare brands through the doors that matter.
Six disciplines. One outcome: international growth.
Six of six · every one proven in a real engagement
- 01
Market Entry
The right market at the right moment, and the route that reaches it.
French brand DAY+: a disciplined, step-by-step expansion from Iceland Perfumery, Galeries Lafayette Qatar, KaDeWe Berlin or Stockmann Helsinki to Harrods Beauty UK, recognised as Personal Care Product of the Year at Beautyworld Middle East.
- 02
Brand Positioning
Story, pricing and presentation sharpened until a brand belongs on the shelf it wants.
Le Rouge Français: plant-based pigment pioneer, recognised at the Beautyworld Middle East Awards.
- 03
Retail & Market Strategy
The commercial architecture behind expansion, set market by market.
INNOXA: four regions opened through a 360° multi-channel distribution strategy spanning TV shopping, pharmacies, perfumeries and drugstores.
- 04
Distribution & Matchmaking
Introductions with intent, selected door by door for fit and never for volume.
SISOLOGY: Campomarzio70, Galeries Lafayette, Harvey Nichols, Liberty, Skins Cosmetics.
- 05
Operational Infrastructure
Compliance, labelling, trademark protection and launch sequencing, done correctly.
Max Foucaut: a fine fragrance house built correctly from a blank page.
- 06
Events & Hosted Buyers
Curated showcases and one-to-one programmes at the industry's key moments.
400 buyers, 360 meetings, 35 countries at Beautyworld Middle East.
Valérie has guided us towards opportunities we would never have identified alone, while protecting the integrity and positioning of our brand.Nina PotamianouVice President, Tecnoskin-Derma Group · Greece
The practice reaches further than the six: fundraising and investor readiness, M&A advisory and brand intermediary work, and counsel to retailers, exhibition organisers, governments and investment companies. If your question sits outside a discipline, start with a conversation.