Max Foucaut.

From a blank page

When emerging designer Max Foucaut set out to create his own fine fragrance line, Valérie Kaminov became his strategic partner in transforming an artistic vision into a commercially viable international fragrance house.

Starting from a blank page, Valérie orchestrated the development process: defining the fragrance proposition, analysing the competitive landscape, introducing Max to perfumers, supporting ingredient and formulation development, sourcing bottle and packaging partners, and meticulously reviewing the range, cost of goods, positioning, presentation and storytelling.

Built correctly from the beginning

Equally important was building the brand correctly from its foundations. Drawing on thirty-five years of international beauty expertise, Valérie ensured that essential due diligence was embedded throughout the process, from product regulatory compliance, labelling requirements and trademark protection to the detailed sequence of operational and commercial actions required before launch. These fundamentals are not administrative details; they are what protect the founder, the brand and its future international development.

Creator and strategist

Working alongside a young creator is one of the aspects of her work Valérie finds most rewarding. The freshness, instinct and creative freedom of an emerging artist, combined with experienced strategic guidance, produced a collection designed from inception to meet international standards across product, packaging, pricing, compliance, storytelling and commercial viability.

Valérie describes entrepreneurship as a form of madness she deeply respects. She readily admits she would never choose to become a brand owner herself, but has enormous admiration for creators prepared to take that risk. Her role is to provide the discipline, due diligence and strategic framework that let creative ambition become a protected, credible and sustainable international business.