International Luxury Brand Consultancy
Inside French Department Store

NOSE.

A close read of NOSE, Paris.

For niche fragrance brands weighing Paris's reference perfumery.

Edition
2025
Method
Researched in person
Supply
On request, direct from ILBC
Request this report
NOSE report cover

Bought once, not learned door by door.

Entering a market you do not know is the most expensive way to learn it. The wrong distributor, a mispriced ladder, a regulation discovered late: each costs a season, and some cost the market. The reports exist so those lessons arrive on paper first.

  • Researched in person

    Shop floors, counters and meetings, not desk research: what is actually ranged, at what price, by whom.

  • Senior judgement

    Prepared by Valérie Kaminov: thirty-five years and more than sixty markets of knowing what converts.

  • Decision-ready

    Retailers, distribution, pricing and positioning, organised the way a route-to-market decision is actually made.

  • Current edition

    Researched for this cycle, dated on the cover, and updated as the market moves.

"Strong partnerships are built on trust, transparency and results. Valérie understands all three."

Martin Kirschner · Honivell Group, South America

NOSE read in person: the store's curation and diagnostic retailing, its brand landscape and what fits, researched in the store.

  1. 01 · Send the requestA minute, at most. No payment details.
  2. 02 · A personal replyScope, pricing and the right edition, direct from ILBC.
  3. 03 · Delivered to youThe full report, straight to your inbox.

Request NOSE.

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Also in this library
Galeries Lafayette Store-by-store read of Galeries Lafayette, Paris. Printemps Store-by-store read of Printemps, Paris. La Samaritaine Store-by-store read of La Samaritaine, Paris.
The whole Inside French Department Store library