Tokyo is not one market but several, and they are twenty minutes apart. This guide sets out where the beauty is: the luxury department stores and their beauty floors, the concept stores driving what happens next, and which district suits luxury, clean, trend-led or budget positioning. With the practical part most guides leave out, from when the counters open to how to ask for a sample without causing offence.
Market Guides
Tokyo Official Guide.
Tokyo's beauty retail district by district: the luxury department stores, the concept stores driving the market, and how to cover them in a day.
For a brand visiting Tokyo, or showing at Beautyworld Japan.
- Edition
- 2026
- Method
- Researched in person
- Supply
- On request, direct from ILBC
Look inside
Read the opening pages.
Straight from the report itself. Tap the pages to read them as a spread.
What's inside
The ground it covers.
- 01
The luxury department stores
Isetan Shinjuku, Mitsukoshi Ginza and the rest, with the beauty floors that matter.
- 02
Beauty-driven concept stores
Where the trend-led and clean-beauty brands actually sit.
- 03
Travel tips by district
Ginza as a half-day, when the counters open, and when to ask for samples.
- 04
Cafés, areas by beauty type, etiquette
Where to break, which district suits which positioning, and how to behave in a Japanese store.
Walk it once, knowing where to go.
A market rewards whoever arrives prepared. Which doors matter, what each one ranges, where the buyers actually are, and what the visit costs in time. These are the guides Valérie hands a founder before the trip.
- Walked, not researched
Every store on the map has been visited: what it ranges, who it serves, and whether it is worth your morning.
- Ordered for a real visit
Grouped by area and walking distance, so a day on the ground covers ground instead of crossing the city twice.
- Written for a beauty brand
Not a tourist guide. Department store, chain, pharmacy or independent, and what each one means for where a brand belongs.
- Hers, not compiled
Prepared by Valérie Kaminov from her own market visits, and shared with the brands she works with.
"Valérie has guided us towards opportunities we would never have identified alone, while protecting the integrity and positioning of our brand."
Nina Potamianou · Tecnoskin-Derma Group, Greece
- 01 · Send the requestA minute, at most. No payment details.
- 02 · A personal replyDirect from ILBC, with the current edition of the guide.
- 03 · Yours to takeThe full guide, straight to your inbox.
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