The Asia edition of the Inside Cosmetics collection reads seven beauty markets in person, from the general outlook for the region's emerging markets to a country-by-country overview of Japan, Indonesia, Malaysia, Thailand, Vietnam, Taiwan and South Korea.
Inside Cosmetics
Inside Cosmetics: Asia.
Field-researched market report on the Asian beauty market.
For fragrance, skincare and make-up brands weighing entry or expansion across Asia.
- Edition
- 2025
- Method
- Researched in person
- Supply
- On request, direct from ILBC
Look inside
Read the opening pages.
Straight from the report itself. Tap the pages to read them as a spread.
What's inside
The ground it covers.
- 01
Executive summary
The region in one sitting, before the country detail begins.
- 02
General outlook for Asian emerging markets
Customer types across Asia Pacific, why skincare still dominates, and where premium and local brands are moving.
- 03
Brands overview in Asia
Who is winning shelf, and with what.
- 04
Seven country chapters
Japan, Indonesia, Malaysia, Thailand, Vietnam, Taiwan and South Korea: a market overview for each, researched in the market.
Bought once, not learned door by door.
Entering a market you do not know is the most expensive way to learn it. The wrong distributor, a mispriced ladder, a regulation discovered late: each costs a season, and some cost the market. The reports exist so those lessons arrive on paper first.
- Researched in person
Shop floors, counters and meetings, not desk research: what is actually ranged, at what price, by whom.
- Senior judgement
Prepared by Valérie Kaminov: thirty-five years and more than sixty markets of knowing what converts.
- Decision-ready
Retailers, distribution, pricing and positioning, organised the way a route-to-market decision is actually made.
- Current edition
Researched for this cycle, dated on the cover, and updated as the market moves.
"Strong partnerships are built on trust, transparency and results. Valérie understands all three."
Martin Kirschner · Honivell Group, South America
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- 02 · A personal replyScope, pricing and the right edition, direct from ILBC.
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Also in this library 
Inside Cosmetics: China Market overview and potential brand penetration in China, from launch routes to the online channel landscape. 
Inside Cosmetics: Middle East Launching your beauty brand in the Middle East, from halal and functional beauty to the GCC's retailers. 
Inside Cosmetics: Europe Twenty key countries for successful expansion across the European cosmetics market. The whole Inside Cosmetics library
Inside Cosmetics: China Market overview and potential brand penetration in China, from launch routes to the online channel landscape. Inside Cosmetics: Middle East Launching your beauty brand in the Middle East, from halal and functional beauty to the GCC's retailers. Inside Cosmetics: Europe Twenty key countries for successful expansion across the European cosmetics market.