From market overview and beauty sales performance to launching in China and the online communication channels that decide it (WeChat, Douyin, Kuaishou, Tmall and beyond), with Hong Kong read separately.
Inside Cosmetics
Inside Cosmetics: China.
Market overview and potential brand penetration in China, from launch routes to the online channel landscape.
For brands weighing the world's second beauty market and its online ecosystems.
- Edition
- 2025
- Method
- Researched in person
- Supply
- On request, direct from ILBC
Look inside
Read the opening pages.
Straight from the report itself. Tap the pages to read them as a spread.
Bought once, not learned door by door.
Entering a market you do not know is the most expensive way to learn it. The wrong distributor, a mispriced ladder, a regulation discovered late: each costs a season, and some cost the market. The reports exist so those lessons arrive on paper first.
- Researched in person
Shop floors, counters and meetings, not desk research: what is actually ranged, at what price, by whom.
- Senior judgement
Prepared by Valérie Kaminov: thirty-five years and more than sixty markets of knowing what converts.
- Decision-ready
Retailers, distribution, pricing and positioning, organised the way a route-to-market decision is actually made.
- Current edition
Researched for this cycle, dated on the cover, and updated as the market moves.
"Strong partnerships are built on trust, transparency and results. Valérie understands all three."
Martin Kirschner · Honivell Group, South America
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Also in this library 
Inside Cosmetics: Asia Field-researched market report on the Asian beauty market. 
Inside Cosmetics: Middle East Launching your beauty brand in the Middle East, from halal and functional beauty to the GCC's retailers. 
Inside Cosmetics: Europe Twenty key countries for successful expansion across the European cosmetics market. The whole Inside Cosmetics library
Inside Cosmetics: Asia Field-researched market report on the Asian beauty market. Inside Cosmetics: Middle East Launching your beauty brand in the Middle East, from halal and functional beauty to the GCC's retailers. Inside Cosmetics: Europe Twenty key countries for successful expansion across the European cosmetics market.